Jim Campbell has been brand manager for the Corvette and Camaro at Chevrolet Motor Division since June 1, 1998. He had previously been regional manager -- Kansas City for Pontiac-GMC since 1997.

As a brand manager, Campbell is responsible for creating the market presence for his products, building brand equity, developing advertising and establishing price positioning.

Campbell joined General Motors in 1988 as a district sales manager at Pontiac Division. While at Pontiac, he was named district manager -- telemanagement in 1989, metro district manager in 1991 and manager -- zone marketing and distribution in 1993. The following year he was named assistant brand manager for the Pontiac Grand Am. In 1997, Campbell became regional manager -- Kansas City for Pontiac-GMC, the position he held prior to assuming his current position.

Campbell earned a BA at the University of Michigan and an MA at the University of Notre Dame.