GM Announces Incentive Program to Stimulate Sales; Help U.S. Economic Recovery Efforts

DETROIT -- General Motors today announced an interest-free automotive finance program on all U.S. models. Beginning on September 20, 2001, the program will run through the end of October. As an alternative, current customer cash and lease programs remain in effect.

“Throughout its history the automotive industry has played a leadership role in our economic strength”, said GM President for North American Operations, Ron Zarrella. “This program is in part in response to the Administration’s request to American business to support and aid nationwide efforts focused on economic recovery.

“As a company, industry and nation we have all been responding in a variety of ways to help America regain its footing, including supporting disaster relief, making blood donations and providing economic support”, said Zarrella. “We know this is a difficult time to talk about an incentive program, but GM has a responsibility to help stimulate the economy by encouraging Americans to purchase vehicles, to support our dealers and suppliers, and to keep our plants operating and our employees working.”

The program is called “Keep America Rolling” and it is intended to help the U.S. economy sustain its momentum and return to normalcy.